The mission will be carried out in the framework of the European Union funded Programme “Strengthening of the Caribbean Association of Investment Promotion Agencies (CAIPA) PROINVEST Grant.
This initiative seeks to present the Caribbean Investment Promotion Agencies (CAIPA) and/or related Ministries best practices in investment promotion and will include visits to National and Regional IPAs in Ireland, Belgium and Austria as well as a
workshop at the ACP Secretariat, Brussels, Belgium on the following topics: -
• The concept of marketing for investment
• The different approaches to marketing
• Marketing and Promotional activities
• Making a presentation
• Management tools for effective monitoring and review of marketing programmes
Grenada will be represented by:
Mrs. Sonia Roden – General Manager, GIDC
Mr. Ronald Theodore – Investment Promotion Manager, GIDC